Reasons to Prioritize Email Marketing As a Real Estate Agent
Email marketing is one of the most effective and affordable strategies to nurture leads as a real estate agent. It is the best way to keep your real estate brand to the top of mind with prospective clients and generate leads. In every real estate agent’s marketing plan, there should be a well-planned email marketing strategy. Most amateur real estate agents feel intimidated by the thought of real estate email marketing. They wonder what to email about and how it will make their marketing strategy effective. Well, those are genuine concerns at the right place. If you’re on the fence for why to prioritize email marketing as a real estate agent, worry no more.
Here are the top reasons to prioritize email marketing as a real estate agent.
Email Is Widely Used
Over eighty percent of the Americans use email and the internet as well. The small percentage of people who don’t use the internet and emails are over 60 years of age. If you want a form of message communication that will reach a wide population, real estate email marketing is a good place to start.
Email Can Promote Your listings as a Real Estate Agent
Real estate marketing majorly involves bringing prospective clients to your listings. Email marketing, though not directly, it can bring prospective clients to your listing. For example, you send pictures of the kitchen, backyard, and bathroom of a home that is for sale. Potential buyers will see the amenities they are interested in and get to the listing to satisfy their curiosity. This can generate a real estate lead.
Email Provide Valuable Information to Prospective Clients
When a prospective client has interest in your listing, you will want to provide more information about the property as possible. The pictures, location, square footage, and much more relevant information. While it is easy for you to provide it by phone, give it by email. Using email will give the client more time to look at the property at their own free time unlike over the phone.
Email Is Convenient For Clients
Most consumers prefer email as the method of contact for any commercial communication. Moreover, clients always want to be treated well by real estate agents. Contrary to phone calls, email is not time bound. You can send your messages and the clients will look at the email and the listing you’ve included at their convenience.
Email Is Customizable To a Client Base
With email marketing, you can customize an email to a specific client. Let the prospective clients know you value them by addressing them individually with information relevant to what they want. You can also create information and li and listings that suit different niches.
Email Marketing Increases Brand Awareness
Every marketing strategy you have as a real estate agent should always contribute to your brand. Use the email to inform your clients of your achievements, logo, and activities and provide reliable information.
Email Marketing Drives Your Other Marketing Strategies
Your professional real estate agent website should have a page with listings and your social media accounts. In your email marketing strategy, you should link all your media and direct clients to your website and social media accounts for updates.
Email Leads To Repeat and Referral Business
Email marketing is a great way to make the most out of your past, present and future clients. You can customize emails to past clients and give them helpful information. When the client will need another apartment after their lease is up, they’ll think of you first. If the past clients are asked about real estate agents, they will be a referral to you.